TripConnect's setup is very easy, you just need to do the following:
- Set a budget and the way in which it will be consumed (end date, maximum amount per day...).
- Careful, you cannot set a start date nor define a specific range time where the campaign is going to run - when enabling TripConnect the campaign is launched automatically.
- Afterwards, you will need to decide how much you will pay per click (bid). The amount set will define your position when rates are published. The PPC is related to your TripAdvisor ranking y the local market (the PPC will be higher for a touristic locality than for one that isn't).
- Finally, you need to select the countries where the campaign is going to be operating. You can leave out countries where the PPC is too expensive or decide to target one market... it all depends on your strategy!
The difficulty of this process lies on the objectives you want to achieve with this investment, so please read some of our tips and recommendations before.
Watch our video on how to setup TripConnect on your TripAdvisor profile: